Backing European film
The EU’s Creative Europe MEDIA programme supports innovation to deliver greater visibility of European films. Sara Gayarre highlights some of the nascent enterprises and technologies that the programme is fostering …
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Driving Occupancy with data
Exhibitors who embrace innovative data tools can address an age old challenge: getting customers through the door. Sarah Lewthwaite, SVP at Movio, illustrates how targeted use of data can impact …
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Marketing the Unusual
Making cinema an event in its own right is critical to engaging audiences beyond the mainstream Non-traditional cinema venues have been making steady gains on the fringes for a …
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