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May 30, 2023

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Tag: marketing

Events

ECA Annual Conference

February 4, 2020January 28, 2020 - by Peter Knight

The discussion was wide-ranging and in-depth at the ECA’s annual conference in October. Peter Knight reports on a day that sought to steer the future direction of the event cinema …

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Features

Backing European film

November 16, 2019November 16, 2019 - by Sara Gayarre

The EU’s Creative Europe MEDIA programme supports innovation to deliver greater visibility of European films. Sara Gayarre highlights some of the nascent enterprises and technologies that the programme is fostering …

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Articles

Driving Occupancy with data

August 14, 2018August 3, 2018 - by Sarah Lewthwaite

Exhibitors who embrace innovative data tools can address an age old challenge: getting customers through the door. Sarah Lewthwaite, SVP at Movio, illustrates how targeted use of data can impact …

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Articles

Marketing the Unusual

March 28, 2018May 30, 2018 - by Melissa Cogavin

Making cinema an event in its own right is critical to engaging audiences beyond the mainstream   Non-traditional cinema venues have been making steady gains on the fringes for a …

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