“If music be the food of love, play on”
The rise, rise and rise of music in event cinema Words: Melissa Cogavin n the 15 years or so since event cinema crept quietly onto our screens, music has …
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The Middle East: A market with vision
In the context of emerging markets, few are embracing cinema as keenly as is the Middle East. Melissa Cogavin explores the rapid growth of the sector in a burgeoning — …
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It’s the Reel Thing! Coca-Cola’s love affair with the movie industry
It may just be a fizzy beverage, but the cultural giant that is Coca-Cola has stamped itself on the film world almost for as long as the movie industry has …
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Elevating popcorn to an artform
For Adam Sopher and his family, popcorn is a serious business — and their Joe & Seph products are having a radical impact in the F&B stands, too. Words: Melissa …
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An advocate for a changing industry
CT interviews Andrew Cripps, a studio exec with a passion for the industry, a positive approach to the future, and a truly international outlook. Words: Melissa Cogavin ew …
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Meeting the BFI’s greatest showman
CT climbs the stairs at the BFI IMAX in London to meet Michael Ford, chief projectionist, the careful steward of an award-winning projection team. Words: Melissa Cogavin ichael …
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Marketing the Unusual
Making cinema an event in its own right is critical to engaging audiences beyond the mainstream Non-traditional cinema venues have been making steady gains on the fringes for a …
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Leading the Dance
In 2017, the ECA has been the organisation that has driven the discussions in event cinema Melissa Cogavin, managing director Another year has flown by And the Event Cinema Association …
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