Cinemex Selects GDC Again as Exclusive Provider of Media Servers

Latin America’s Second Largest Motion Picture Exhibition Company Selects

GDC’s Ultra-reliable Digital Cinema Media Server After Exhaustive Testing Period

LAS VEGAS, April 27, 2022 — GDC Technology Limited, a leading global provider of digital cinema solutions, announced today it has won a solicited proposal from Cinemex® to exclusively provide 200 digital cinema media servers. Cinemex is Mexico’s second largest theatre circuit and operates in cities such as Mexico City, Guadalajara, Monterrey, Toluca, Juarez, Leon, Tijuana, Mexicali, Puebla and other Mexican cities. The agreement involves the deployment of the GDC SR-1000 Standalone Integrated Media Block™ with Portable Storage to be installed over the next 12 months. The agreement covers the replacement of legacy media servers at existing sites and all Cinemex’s new construction projects in Mexico.

“At Cinemex we base our partnerships on trust. We firmly believe GDC is one of the most trusted names in the cinema industry,” said Francisco Eguren, COO for Cinemex. “Extending our relationship was based not only upon testing their product to ensure it met our requirements but also upon GDC’s exceptional post-sales support, history of innovations, and their passion to continually improve the cinemagoing experience for our guests.”

Cinemex introduced its first multiplex in Mexico in 1995 and is known for introducing new innovations to provide the best possible moviegoing experience at all its cinemas. Cinemex has always strived to offer moviegoers outstanding customer services, value and enjoyment based on its continuous evolution. Cinemex offers innovative concepts such as Cinemex Platino, Cinemex Market, Cinemex Premium, Cinemex 3D and 4D Experience, Cinemex Casa de Arte and alternative content displayed in 318 theatres with 2,790 screens in 122 cities in Mexico.

“Cinemex has been a valued partner since 2012. We’re delighted to expand our partnership and presence with Cinemex, the second-largest circuit in Latin America” said Michael Fernandez, vice president of sales for the GDC Latin America region. “This agreement provides Cinemex with GDC’s flagship digital cinema servers designed with the latest and most powerful semiconductor technology for near-zero maintenance and minimal total cost of ownership. By selecting GDC again from the possible candidates, Cinemex will have ultra-reliable technology to help them achieve their mission of being the best at entertaining people.”

About Peter Knight

Peter Knight is the Commissioning Editor for the Cinema Technology Magazine, along with the Managing Editor for the Mad Cornish Projectionist website. He is still a working projectionist and AV technician with an interest in all things projected both in traditional cinema and elsewhere too. Peter has been running his own business since 2017.

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