Arts Alliance Media Announce First Partnership as Sole MX4D Resellers with Grand Cinemas

Arts Alliance Media (AAM), the global leader in digital cinema software and support services, have announced their first partnership as official MX4D resellers with Grand Cinemas, a leading cinema chain who was the first to introduce the technology in the Middle East.


Offering customers the chance to enjoy an unrivalled, multi-dimensional movie-going experience, Grand Cinemas will introduce an immersive MX4D Motion EFX Theatre to their forthcoming projects in Kuwait and Saudi Arabia which are due to open in 2022, as they look to revolutionise their cinematic capabilities.


Following the news of an agreed a partnership with MediaMation (MMI) to become the sole cinema reseller of MX4D products globally, AAM will become Grand Cinemas’ direct point of contact for best-in-class MX4D motion and special effects products and services.


“We’re overjoyed to be bringing the power of MX4D to a new location in Kuwait as well as to our projects in Saudi Arabia”, said Salim Ramia, Owner of Grand Cinemas. “The response to first introducing MX4D to the Middle East was outstanding, and we’re excited to share those unforgettable experiences with customers at our upcoming projects.”


Combining a patented EFX armrest with ranging motions and 10 in-seat special effects, including wind, scent, and water blasts, MX4D’s comfortable, state-of-the-art seats offer moviegoers a unique environment in which to ‘feel’ the on-screen action. Adding to the auditorium’s appeal, rain, fog, snow, and carefully programmed light EFX also contribute to creating a thrilling theatrical setting.


With motorless action and by harnessing its robust, award-winning control system, exhibitors can count on MX4D’s long life expectancy and reliably low maintenance.


Roberto Marabotto, VP of Sales for EMEA at Arts Alliance Media, added, “we’re delighted that Grand Cinemas have decided to extend their MX4D footprint and become our first partners as official resellers. Their ambition to introduce innovative formats to the Middle East and further revolutionise their customer’s cinematic experience is credit to their team, and we are thrilled to be part of their long and successful future.”