In what is proving to be an incredibly exciting year and transitional period for the film industry, CTC is rising to meet the challenge of supporting cinematic excellence globally , helping the exhibition sector provide moviegoers with the best experience possible, writes Richard Mitchell, president of CTC; the global cinema technology community.
In March, CTC supported the UKCA to deliver its two-day conference in London and released a critically acclaimed “Exhibitors Guide to Premium Formats”, helping exhibitors to crystallise the differences between various formats around the world. Following this, CTC then launched its members-only web content providing its growing community with exclusive videos, white papers and test content. Education remains core to CTC’s vision and in early May, we hosted a one-day “Creating The Best Movie-Going Experience” training course with 40 delegates. The course provided attendees with useful guidance on achieving picture and sound perfection, the importance of testing, screen brightness, understanding digital naming conventions, keys, TMS’, accessibility, event cinema and auditorium cleanliness. Based on feedback, the CTC’s learning and education team is now developing a range of advanced courses to provide further education.
At CineEurope, we welcomed on board our first Sustaining Members (RealD, Harkness Screens and QSC), released our report in to the causes of 3D ghosting and recorded our first podcast taking our popular “In The Pub With Mike Bradbury” seminar session and turning it in to a bar side chat on all things cinema (see above). If that wasn’t enough, CTC partnered with Celluloid Junkie to continue to enable a focus on diversity conducting a landmark video interview series with 12 of the leading women in cinema, learning about their careers to date, the challenges they’ve faced and how we make the industry more diverse and inclusive in the future.
In latter half of the year, CTC is continuing its partnership with the growing BigCineExpo conference in Mumbai, providing expertise to the important Indian market and also partnering with ExpoCine in Sao Paulo, Brazil providing educational sessions. We are hosting our third annual awards night in London, addressing the key topic of what exhibitors should do with their ageing Series 1 and early Series 2 projection equipment and publishing a range of standardised test materials for event cinema.
Join Our Cause
Behind everything we do at the Cinema Technology Community is a passion for ensuring that moviegoers — in fact cinema-goers — have the best experience that it is possible to achieve. If you share that ambition, you can please join our community today by heading over to our site: cinema-technology.com