Big Cine Expo Preview: Showcasing India’s rising market

After a gala opening in 2016, last year’s Big Cine Expo, held at the Chennai TradeCentre, in India’s southern state of Tamil Nadu, cemented the success of this international show and convention for multiplexes, single-screens and malls. Only in its third year, the event has already established itself as Asia’s biggest cinema exhibition in terms of the highest footfall of direct buyers — and the third staging of the event is set to be the biggest yet.

 

Destination Mumbai

This year, the event moves to the heart of India’s film industry — Bollywood — and into one of Mumbai’s most progressive, impressive destinations — the ultra-modern Sapphire Hall at the Sahara Star hotel. This ultra-modern convention venue is set to host a gathering that will see more than 6,000 influential figures from the international exhibition business in town for the show.

 


The strength of the Asian cinema market is undisputed — India alone has approximately one screen for every 7 people (in contrast to a figure of one for every 125 people in the US). Today on the sub-continent, the entertainment sector occupies a dominant position, with a cinema industry second only to Hollywood in size. South India, having the highest number of cinema screens and the highest number of movie releases, is the top market for cinema exhibition in the country. There is an enormous appetite for technical knowledge and equipment, owing to the potential in the cinema theatre market here and in neighbouring Asian countries. Big Cine Expo addresses this need, and provides a platform for theatre owners, design consultants, manufacturers, integrators, project management professionals, industry stakeholders and the community for single-screen and multiplex cinema entertainment in Asia and India.